FIRST 6month network marketing

A Guide to Start Network Marketing & MLM Business

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Cost of living is on the upswing, regardless of which part of this world you live. Everyone from governments to citizen is locked in this centuries old battle of combating inflation.Of course, some degree of inflation- or price rise- occurs naturally due to our dependence on imported or expensive stuff. Market factors including demand-and-supply dictate inflation indexes worldwide.

The best way to battle inflation is by increasing your personal and family incomes. Of course, there are various options available should you decide to boost your regular earnings.

However, in recent years, network marketing is fast becoming popular as an excellent source of extra income.

I have over 15 years experience in network marketing and was associated with dozens of good and bad MLM companies. I have recruited thousands of people in my downline and made excellent income from many of the companies.

So today, I am going to share you all my experience about network marketing business and how can you become successful if you want to work in a MLM compan
Understanding network marketing

In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details.

The term itself is self explanatory. Network marketing simply implies marketing- or promoting and selling- a product within your own circle of family and friends.

You can extend it to include colleagues, neighbors, business associates and anyone whom you can network with effectively.

And if you want to make it big then you can promote to strangers through offline advertisements like newspaper, pamphlet ads etc. and online marketing like blogs, Facebook, WhatsApp etc.

Advantages of network marketing business

• You can do it part time.
• In my 15 years career, I have seen hundreds of people who earn more income from MLM than their full time job.
• I have seen many people become wealthy including me during the same period.
• MLM business provides ample opportunities for students, housewives, retired persons, senior citizens as well as people with special needs to earn a decent income.
• You can start network marketing business without investing much money or even zero investment.
• You don’t require infrastructure such as a dedicated office for network marketing business.
• Academic qualifications are not important for network marketing; just anyone can do it.
• Network marketing effectively utilizes the society to introduce new products and concepts within a specific geographical area or demographic group.
• Products and services offered by network marketing tend to be lower priced than same stuff available at stores.

And the best thing I like about network marketing business is meeting new people & travelling to different locations around the world.

Other names for network marketing

Network marketing is known worldwide with myriad names. These include

• Multi Level Marketing (MLM).
• Direct Marketing.
• Pyramid Schemes/ Pyramid Marketing.
• Direct Marketing.
• Ponzi Schemes.

However, it is worth noting that the terms ‘pyramid’ and ‘Ponzi’ have negative connotations. They refer to scams.

Direct marketing refers to schemes where you are the sole supplier of goods or services provided by a company. It explicitly implies, no agents or third parties are involved.

This means, the consumer does not pay unnecessary intermediary commissions.

Skills required to work as network marketer

Frankly speaking, your academic achievements and qualifications are irrelevant for network marketing. You could be a medical professional or a reputed architect or even an illiterate.

However, you can sell mundane daily objects such as herbal soap or food supplements as network marketer. Regardless, here are some skills that can help you become a successful network marketer:

• Excellent communications and interpersonal skills
• Patient listener
• Pleasant personality
• Convincing talker
• Astute judgment about money and finances
• Great organizational capabilities
• Friendly and gregarious
• Willingness to exert extra efforts
• Open to new ideas and concepts
• Skills to develop and consistently maintain network of contacts
• And most important, helping their team members to grow their network

Additionally, if you are a native speaker of any particular language, this ability can help you develop a network within an ethnic community.

There are no empirical studies to contradict this statement but generally women and senior citizens make better network marketers.

However, this can be attributed to more time they spend on this work, compared with men and youngsters.

Evolution of MLM in India

Network marketing or MLM companies entered India in late 1960s and early 1970s. Mostly, they offered small savings schemes with large returns. Foremost among them were chit funds.

Other schemes would promise anything from stainless steel utensils to saris and jewelry as rewards for members who enroll more people.

Sadly, these indigenous schemes became extinct within a few months. Inability to sustain the schemes was the main reason, as people balked at these offerings. Indians were not as affluent then and hence, reluctant to invest in such schemes.

Tracing history of MLM

Interestingly, network marketing is not a new concept worldwide.

• The accolade of the world’s first network marketing firm goes to Avon, which began its business in New York in 1886 with fragrances and beauty products for women. Despite its impressive history spanning over 130 years, Avon continues to sell its products through network marketing. Today, this firm has annual turnover exceeding US$ 10 billion. Avon is also the world’s second largest network marketing company.
• In 1922, Kleeneze, a UK based firm began its humble business of garden, home and body care products. This firm also operates till date with network marketing as its backbone.
• The third oldest network marketing company is Betterware that sells household and beauty products.

Other notables in the network marketing industry include:

• Wachter’s Organic Sea Products (founded in 1932)
• Tupperware (1946)
• Cutco Cutlery (1949)
• Jewels By Park Lane (1955)
• Shaklee Corporation (1956)
• Golden Neo Life Diamite, famous as GNLD (1958)
• Amway (1959).

Further, these companies are flourishing till date. Clearly, this indicates that network marketing is a success. Millions of people worldwide have become rich fast selling products of these firms.

Notably, several companies also lost business and had to close doors during this era. However, their failure was due to various reasons ranging from World War-I from 1914, Great Depression of 1929 and World War-II from 1939.

Mainly, economic uncertainty during these intensely difficult times this planet has seen, led t